The name HCS Africa is derived from carefully selected words: ‘Human’, referring to our people-oriented approach, ‘Capital’, referring to our commitment of increase in profit, and ‘Synergies’, referring to the collaborative nature of our organization. Therefore our service provisions and methodologies are wholly centered on adding value to your most important source of profit – Human Resource – and anything else in line with your business priorities which require the synergy of our partnering stakeholders.
Our Client, a leading Kenyan based real-estate company providing property management, selling, letting and advisory services seeks to recruit a Marketing Executive.
The jobholder will be responsible for developing and implementing a marketing strategy including a digital and social media strategy, for promoting the Company brand and services – management, sales, letting, valuation and advisory – and promoting properties within the firms’ sales and letting portfolio.
Keep abreast of developments in the Real Estate Market in Kenya and internationally.
Develop a marketing strategy and implementation plan.
Implement the marketing strategy including managing the regular digital and social media content, presence and updates for the company.
Promote the company brand, services and property portfolio through marketing activities such as advertisements and articles on digital and social media platforms, industry events and occasionally on print media
Update website content – company website, social media and marketing websites
Forward enquiries to the Sales Team
Provide regular activity and performance reports
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online product
Undertake any ad hoc duties associated with the marketing function, including working with external agencies such as advertising companies, partnering agencies and maintain records
Carry out other related tasks as might be required from time to time.
Qualifications and Experience
Bachelors or Higher Diploma in Marketing or similar
Demonstrable experience in digital and social media marketing
A competent user of web platforms for marketing.
A competent user of the Internet, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint, Microsoft Excel and design programmes such as Adobe Photoshop, Adobe In-Design and Illustrator
Experience marketing real estate would be an added advantage
Research skills for information related to real estate and positioning the Company in the market
Writing and editing skills for content on various print and digital media platforms.
Photo and video production and editing skills for posting on various print and digital platforms
Graphic design skills and knowledge of design programs such as Adobe Photoshop, Adobe
In-Design and Illustrator, for design and image editing.
Presentation skills; for external audience and internal deployment – to explain coherently to team members the marketing strategy, their part in it, how digital technologies work etc.
Good organization and administrative skills
A strong team player
Ability to perform with minimal supervision
Ability to adopt a flexible approach to meet the needs of the business.
Articulate and self-confident
Professional and highly self-motivated
Ability to manage assigned tasks in a proactive and efficient manner
Adaptable and able to work in an environment of fluctuating workloads