Running a successful business is all about effective communication, and whether you control a multi-national organization or a one-man show, you need to be able to communicate with key players. Of course, there are many digital platforms, and with that in mind, here are just a few ways that digital solutions can improve your business.
- Cloud-Based – If you haven’t already uploaded all of your business data onto the cloud, this is something to remedy, as having all of your data on a remote server allows any authorized person access, from any location, using any digital device. Sales teams that are spread across the country can access up to date data in real-time, scheduling appointments and when visiting an unknown client, a sales rep can log in and pull up the client’s entire history, so they will be on the same page as the client.
- Search Engine Optimisation (SEO) – Whatever industry you are in, making your website more prominent when a consumer types into a search engine their keywords is a very powerful tool, and with millions of consumers searching for products and services, you simply cannot afford to overlook SEO. Whether a person is looking for delivery services or a roofing contractor, Google is by far the best way to source a provider, and if your website is at the start of a list of search results, you are more likely to receive inquiries.
- Video Conferencing – Face to face video conferencing allows the entire team to collaborate on a project in real-time, and with powerful tools like a whiteboard and file sharing, you can actually get things done, even though all the team members are in different locations. If, for example, one of your sales team is feeling a little disheartened, you can give them motivation with a one on one video call, or if a customer has an urgent query, you can provide the solution in no time.
- Business Software – There are amazing software packages that are tailored to specific industries, such as construction, hair salons, dental clinics, funeral services, and many more, and by using templates, your accounting will be very straightforward. Cloud-based calendars and schedules make sure that important events happen when they should, and with payroll and work schedules monitored by software, you can rest assured that you are always compliant with state guidelines.
- Social Media – Perhaps the most powerful of all digital tools, social media has been the perfect selling platform for many years, and if you have yet to create pages with the major social media platforms, this is something you need to do. If you regularly post high-quality content, with imaged and video, you will gradually build up a large following, and this will lead to more enquires, and, of course, an increase in sales.
Whether for marketing or communication, there are many ways that digital technology can help your business, and now more than ever during the COVID-19 pandemic have the importance of these tools been realized.
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